Kpis
ARPU Average Revenue per User
CPM Cost per Thousand
CPC Cost per Click
CTR Click-Through Rate
RR Customer Retention Rate
AOV Average Order Value
CLV Customer Lifetime Value
CTR Click Through Rate
LGR List Growth Rate
FR Forwarding Rate
OR Open Rate
UR Unsubscribe Rate
CAR Customer Acquisition Rate
LCR Lead Conversion Rate
CPA Cost per Acquisition
ROI Return on Investment
CAC Customer Acquisition Cost
ACR Abandoned Cart Rate
STR Stock Turnover Rate