| LGR |
| List Growth Rate |
List growth rate is a measure of the rate at which a list of subscribers or customers is growing. |
| List growth rate is an important metric for businesses that rely on email marketing or other forms of communication with their subscribers or customers. A high list growth rate may indicate that the company is effectively acquiring new subscribers or customers, while a low list growth rate may indicate that the company needs to improve its marketing efforts. By tracking list growth rate over time, businesses can identify trends and make adjustments to their marketing strategies to optimize their subscriber or customer acquisition efforts. |
How to Calculate: |
It is calculated by dividing the number of New Subscribers (NS) or customers added to the list by the Total Number of Subscribers (TS) or customers on the list, and expressing the result as a percentage. |
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| For example, if a company has a list of 1,000 subscribers and adds 100 new subscribers in a month, its list growth rate would be 10% (100 new subscribers / 1,000 total subscribers). |