LCR
Lead Conversion Rate

Lead conversion rate is a metric that measures the percentage of leads that are converted into paying customers.
Lead conversion rate is an important metric for businesses that rely on lead generation as a source of new customers. It can help to identify the effectiveness of lead generation efforts, the efficiency of lead nurturing processes, and the performance of the sales team in closing deals. A high lead conversion rate may indicate that the company's lead generation and sales processes are effective, while a low lead conversion rate may indicate that the company needs to improve its marketing or sales efforts.
By tracking lead conversion rate over time, businesses can identify trends, understand which leads are more likely to convert, and make adjustments to their lead generation and sales processes to optimize their conversion rate and increase the overall return of investment.

How to Calculate:

It is calculated by dividing the Total Converted Leads (TCL) into paying customers by the Total Number of Leads (TL) and expressing the result as a percentage.
For example, if a company has 100 leads and 20 of them convert into paying customers, the lead conversion rate would be 20%. (20 converted leads / 100 total leads = 20%)