CTR
Click Through Rate

In the context of customer relationship management (CRM), click-through rate (CTR) is a metric used to measure the effectiveness of an email or other digital marketing campaign. It's a ratio of the number of clicks on a specific link in an email or webpage to the number of times that email or webpage is displayed or viewed.
A higher CTR indicates that the email or webpage is more effective at getting recipients to take the desired action (clicking on a link), while a lower CTR may indicate that the content is not relevant or engaging enough for the recipients. In CRM, CTR can be used as a key performance indicator (KPI) to evaluate the effectiveness of different marketing campaigns and to make data-driven decisions about content, targeting, and messaging. It can also be used to measure the effectiveness of different subject lines, headlines, and call-to-action, and also to segmented audiences. It is important to use CTR in conjunction with other metrics like conversion rate, open rate, and bounce rate, to have a full understanding of the email campaign performance and be able to make informed decisions.

How to Calculate:

CTR is typically expressed as a percentage and is calculated by dividing the Total Number of Clicks (Clicks) by the Total Number of Opens (Opens) and multiplying by 100.
For example, a company sends an email campaign to 10,000 recipients, and the email includes a link to a landing page on the company's website. The email is opened by 8,000 recipients, and the link is clicked on by 1,200 recipients. To calculate the CTR, we divide the number of clicks (1,200) by the number of impressions (8,000) and multiply by 100.