| CTR |
| Click-Through Rate |
CTR stands for Click-Through Rate. It is a financial metric that is used to measure the effectiveness of an advertisement or marketing campaign. |
| CTR is commonly used in the digital advertising industry, where it is used to measure the effectiveness of an ad that is displayed on a website or other digital platform. It is also used in traditional media, such as television, radio, and print, to measure the effectiveness of an ad based on the number of clicks it receives. A high CTR is generally considered a good indication that an ad is effective and engaging for users. |
How to Calculate: |
It is calculated by dividing the Number of Clicks (Clicks) that an ad receives by the Number of Impressions (Views) the ad receives, and then expressing the result as a percentage. |
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| For example, if an ad receives 1,000 clicks and has been viewed 10,000 times, its CTR would be 10% (1,000 / 10,000 * 100). CTR is often used to compare the performance of different advertising campaigns or to track the performance of a single campaign over time. |