| CAR |
| Customer Acquisition Rate |
The customer acquisition rate is a key performance indicator (KPI) that measures the rate at which new customers are acquired through customer relationship management (CRM) efforts. |
| The customer acquisition rate is an important KPI for organizations because it can help them understand how effective their CRM efforts are at attracting new customers. By tracking this KPI over time, organizations can identify trends and make adjustments to their CRM strategies as needed to improve their customer acquisition rate. |
How to Calculate: |
It is typically calculated as the number of new Acquired Customers (AC) over a specific period of time, divided by the total number of Potential Customers (PC) reached during that time period. |
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| For example, if an organization acquires 100 new customers through its CRM efforts in a month, and it reaches a total of 1,000 potential customers during that time period, its customer acquisition rate would be 10%. |