ACR
Abandoned Cart Rate

Abandoned cart rate is a metric that measures the percentage of online shoppers who add items to their shopping carts but do not complete the purchase.
Abandoned cart rate is an important metric for e-commerce businesses, as it can help them understand why customers are not completing their purchases and identify areas for improvement. High abandoned cart rates may indicate issues with the checkout process, such as complicated navigation, high shipping costs, or a lack of trust in the website. By tracking this metric, businesses can make changes to their checkout process, such as simplifying the navigation, offering free shipping, or adding trust badges, that can reduce the abandoned cart rate and increase sales.
It's also important to track trends of this metric over time in order to understand if it's increasing or decreasing, and if this is correlated with any particular events or changes in the business.

How to Calculate:

It is calculated by dividing the number of Abandoned Carts (AC) by the Total Unique Visitors (TUV) to the online store, or the number of successful purchases made.
For example, if 100 customers add items to their shopping carts, but only 80 of them complete the purchase, the abandoned cart rate would be 20%.